Making Your Website Attractive and Simple.

Everything has to be just right: the logo, the icons, the color palette, the imagery, the graphics, the design of the page, the eye trail, etc. All these elements should be creatively combine to produce a powerful emotional impact on your visitors capable of improving your sales rate and revenue.

User friendly website is nothing but a website which is easily accessible and comfortable for a user to operate. The main reason for making a website user friendly is that it helps in increasing traffic on the website, which in turn leads to improvement of the site ranking.

 Making a website attractive is not enough to attract the people, the usability should also be good, otherwise the visitor will go from your website and switch to your competitor’s site. Just visiting and leaving the site in few seconds, this kind of traffic is of no good use. So making a website user friendly is very important because it is the face of your business.

Marketingopinion as to how attractive and user friendly website should be

§  Implement a Smart Choice Of Colors; Colors plays a very important role in the website appearance, each color have its own meaning and value, analyse and read about each and every colours and accordingly decide your theme of website and colours which are to be exhibit on the website. Your website is certain to look attractive when you have used right combination of colors.

§  Keep Your Content More Simpler and Informative; Your content is the one which builds your brand, and it is something which will catch the attention of online visitors, people are seeking the informative element in the website, they want the content which they can understand easily, use more simple words rather than excessive technological words.

§  Stay Organized; online visitors wanted to visit those website which is more organized and provide each and every information which they are seeking for. It’s a fact that the average page visit of a user lasts a little less than a minute. As the user is in rush so he will just visit your site and take a glimpse of your website, if he found out that the website is more organized and everything is on its place then he gets the confidence that he can find out the correct information which he is seeking for.

§  Make Your URL Name Easy to Remember; The one of the most important factor is to make aware your customers about you, so you should select such a name for your website which is easy to remember and which makes a meaningful relation with your name.

§   Make Your Website Mobile Compatible; Today visitors browse the websites with mobile too, so it is very important to make your website mobile compatible. This can be done using responsive web design, which is nothing but your website is designed such a way that it fits exactly to the screen of any size giving whole view of the website. Responsive web designs helps in increasing traffic due to increase in percentage of users browsing in mobiles.

§   Error Handling; There should be proper error handling at the time of coding which keeps the website bug free. While coding, make sure you give proper error messages, so that even if the user while filling the form makes some error it should be clearly shown on the screen where the user has gone wrong. This makes website user friendly and makes website more bug free.

§   Update Often; According to the changes in the market there arises a need to update the websites, The technology changes day by day, and you have to remain updated with the technology and so do your website too. An important part of updating your website is to keep your customers informed and give them updates. Whether it is news, a sale, an event, a change in policy,

§  Speed/Loading Time; No one prefers to wait for web pages to load. Therefore, always ensure that your website uses the least codes possible. If your website takes long time to load, chances are that your customers will get bored and leave without reading what you want them to.

§   Include Contact Information; providing contact information creates confidence and offers comfort to users since they know that there is a real company behind a business website.  Always provide easy contact mechanisms like contact forms, customer service numbers, addresses and phone numbers. Hence potential customers who want to find more about your products or services can reach you at the click of a button or phone call easily.

§  Social Media Sharing; Social Media in this generation have become so much important and necessary for promoting each and every business, Do include blogs on your website and social media sharing options, people are seeking for the new information and likes to share it on social media platforms, By including social media option on your website gives users the comfort of sharing information without even going away from the website.

Thank you sir. I trust this may help.