Understanding Marketing TODAY

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Wednesday, 21 September 2016

Basic Marketing Concepts and Fundamentals

What is Marketing? "Marketing consists of all the activities of individuals and organizations designed to identify, anticipate, and mutually satisfy the needs of all parties involved in the exchange." Marketing Utilities Four(4) marketing utilities, which are the capacities...

Monday, 5 September 2016

THE BENEFITS OF IMC.

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Tuesday, 30 August 2016

PERSONAL SELLING

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